Jennifer Nevins: Founder and Co-CEO of Savor

Jenny Nevins is a New York based entrepreneur and mom. She founded Savor- a start-up that helps people create and preserve family memories. Savor’s products make it easy and fun to save those physical mementos from childhood that matter most.

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What’s been your journey to get here?

It’s not something that I expected to be doing. I was a public interest lawyer for many years at Legal Aid and the ACLU, and then I did a lot of political organizing and development work for social justice causes. It wasn’t until a friend gathered a bunch of women together to brainstorm about ideas we had all been simmering in the background, but not pursuing, that I at all considered the idea of a start-up business. Her theory was that if we joined forces, we might bring some of these ideas to fruition. The initial project we came up with didn’t end up working out, but, in the process, I started working with my now-partner Karla the Losen. She’s the organization queen who has years of experience in bringing products and brands to market. I was the go-to mom whom everyone looked to for advice in planning a birthday party, making family dinners, and parenting. There’s no way I would have had the guts to pursue anything without her.

Did you have a “moment of clarity” that propelled you into business?

Karla and I were talking about how we stored our children’s mementos and how neither of us felt good about our system. We started comparing notes, about stuff we’d lost, efforts we’d made to organize it, etc. We realized there was no good system out there to help us, that this was an area that no one felt good about. We started going through my big box of stuff and there, in that first conversation, we came up with the basic idea of a box that would be curated so you’d know what to save and how to save it; a box that would be pretty, so you’d keep it out for easy filing; and the name of the company and its logo. (We’ve since changed the name!)

Conversation with Savor Founder & Co-CEO Jennifer Nevins

Did you have a “moment of clarity” that propelled you into business?

I feel like I was naïve about how consuming it would be to start a business, mentally and physically.

What are your “mom hacks”- what are your tips to getting it all done?

Well, it’s not a hack, but certainly the biggest challenge is realizing that you can’t get it all done, that you will feel like you’re failing at everything, and in some ways, you will be, but that’s ok. Doing less isn’t necessarily failing. (Rinse. Repeat.)

Also, I do a lot of cooking and freezing. I still feel strongly about a healthy and high quality family dinner pretty much every night. It’s been hard to pull back a bit on this since I’ve had more demands on my time. My girls are pescatarians, so there’s no more grab a roasted chicken and go. We do curries, soups, and sauces that we can triple and then freeze, so at least a couple nights a week, we are just defrosting food, but still having something home cooked.

It seems like it’s the odds and ends that end up making us late, so we do as much possible prep the night before. We make lunch the night before, and prep bags with all of the items needed for extra-curriculars and sit them next to the door, including snacks. In the winter, I want all the gear—hats, gloves, coats, snow pants also sitting out. The forgotten gloves have caused many a last-minute meltdown. I check in with the sitter before she goes home about the next day’s schedule, so we know who is shuttling whom.

We front load a lot of the day, so kids have to make beds in the morning and play their violins. It can cause some painful mornings, but we are all much better when we get practice out of the way. No matter how hard a morning is, it’s always over by 9am.

What keeps you up at night?

Work. I’m often up until 2am working because it’s when I get the most solid chunk of uninterrupted time.

But once I am asleep, I just worry about whether all this stress and hard work is worth it. I want it to succeed, and there’s always more to do than can get done in a day. I think about what I didn’t do or whether I’m doing well enough on the things I’ve done.

What keeps you up at night?

Work. I’m often up until 2am working because it’s when I get the most solid chunk of uninterrupted time.

But once I am asleep, I just worry about whether all this stress and hard work is worth it. I want it to succeed, and there’s always more to do than can get done in a day. I think about what I didn’t do or whether I’m doing well enough on the things I’ve done.

What advice would you give to someone who is thinking of starting their own business?

Realize how much money it’s going to be. Everything is expensive. And yet it’s important not to be too cheap about things. I made many decisions for financial reasons, and sometimes they ended up costing me more in the long run.

 

Be ready to feel stupid every day. I have learned more than I could have thought possible about shipping and freight.   But realize how amazing it is to show your kids you can build something out of nothing. I’m also trying to take joy in solving the problems, even if it means that I feel like I got nothing done in a day because I had to spend 2+ hours dealing with a UPS issue.

Come Recommend Savor Today on Momstamp

 

Next time– stay tuned as Momstamp speaks with Jenny about partnerships… what’s it like being a CO-CEO?